The End of Idolator
Even on my worst day, however, I hope I was better than the hacks they brought out on Tuesday in the first day post-Maura. Eventually, the internet community dredged up where “Robbie” and “Becky” came from (gay culture site Towleroad and a gossip blog hosted by the cable channel E!, respectively), but that’s not the issue: what was once a clever site that brought out the best from those posting and commented covering whatever was happening in music became a Lady Gaga fansite overnight. I really wish that were an exaggeration, but long thoughtful, provocative posts were gone, and quick, poorly edited posts with an occasional PMS joke thrown in as a replacement.
(via The End of Idolator by Dan Gibson)
An “oh snap!” moment from Dan Gibson, former contributor to Idolator — a music news/commentary blog that I read daily. (Side note: I applied for the writing position that Gibson eventually took; he did much better at it than I would have. He has also contributed to Buzzgrinder a time or two, so that’s how you know he’s legit.)
Idolator’s editor and last original staffer Maura left rather suddenly last week, and the two people who replaced her have, indeed, let the site go into shambles more quickly than I thought possible. When I checked the site this morning, the top headlines were Katy Perry, two Lady Gaga articles in a row and an Alicia Keys video.
What happened to articles exploring the ’90s revival, alternative rock, the quality of modern music journalism and a healthy balance of mainstream and underground music? All out the window.
This is a very obvious argument for being attentive to branding. Idolator regulars knew Maura and Dan and what to expect from them, and that was what Idolator was. If those people leave and their replacements don’t look and feel at least a little bit like them, good luck keeping your readership. Unless, of course, your goal all along was to gain momentum, then spam Google with headlines about pop stars for boosts in page views (and losses in reader loyalty). Thanks, Buzznet.
- November 17th, 2009 at 11:54 am
- Category: Music, Writing
- No Comments »


