If you’ve ever read any investment books (oop… there goes 90% of you reading this) you probably know the feeling. The one where you are immediately inspired to start investing, then you get busy and lose the motivation.
This is probably one of those books. Today I feel like doing some research, logging into my Etrade account and making a few well-informed trades. Tomorrow I probably won’t. But hey, I did bookmark the Motley Fool site so I can do a little research for later. Maybe that’ll help.
This book is split in half. The first half is about “rule breakers,” the companies that are exploding out of the gate with potential that the stock market reflects. The second half is about “rule makers,” the companies that rule their industries unequivocally. Think Coca Cola and Microsoft. They do a good job of outlining the characteristics to look for when investing directly in the stock market. I recommend it if you’re curious about doing so.
However, I’m at an interesting crossroads with all of this. On one hand, investing your money for the future is a wise thing if you have the resources to do it. On the other, when you start looking at companies this big, it’s hard as a socially-conscious person to find many that are both reasonable to invest in and healthy for our world.
Coca Cola slings high fructose corn syrup and sugar at literally every person on earth. Pfizer probably lobbies for drug laws and develops symptom-serving (rather than disease-curing) drugs that benefit them more than humanity as a whole. Tech companies feel a little safer, but even those allow for huge energy drains. Sure they all do “green” stuff, but big businesses are bound to have their major issues.
So what, do I ignore my conscience for the sake of my financial future? Or find the one company that’s a good investment that doesn’t hurt the world as much as it helps? Of course, I “invest” in many of those companies every day with my dollars. I’d have to go completely off the grid to avoid it.
So many questions, so few answers. Such is life. But getting back to the point, if you are interested in investing, or even just running a good business, this is a good book for learning all about that.
On another note: I’m on the final stretch! Four more books to read to finish my 2009 reading list. And they should all be fairly easy reads. Rock on.