Young people still buy music and John Mayer knows it
If older folk still buy music and younger people steal it, why did John Mayer sell almost twice as many albums the first week out as Bon Jovi?
This “oh snap!” moment brought to you by Bob Lefsetz.
Guys. People still buy music. And I would bet that young people, even the ones that download illegally, still buy more than the older folks. iTunes has sold well over a billion songs and I would guess that the majority of those sales went to people under 30.
It takes a lot more work and awareness than it used to in order to sell albums. John Mayer’s is one of my favorite Twitter accounts to follow. He’s clever, witty and he knows how to connect with his fans. He knows that Twitter is not where you do a sales pitch. But I would bet that a large portion of album sales for Battle Studies came from his Twitter followers, because he is constantly reminding them that he is there and that he’s worth paying attention to.
Bon Jovi on the other hand…
I agree. John Mayer is great and I will buy his music in a heartbeat. Bon Jovi…. ehhh
Comment by Katie Lawrence — December 7, 2009 @ 8:54 pmAgreed. I love JMs tweets! I bought his album largely because of them.
Comment by Jessica — December 7, 2009 @ 9:47 pm